Analysis of social media data to inform UK cardiovascular health equity strategies






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Analysis of social media data to inform UK cardiovascular health equity strategies

September 28, 2023 @ 7:00 pm - 7:40 pm

Analysis of social media data to inform UK cardiovascular health equity strategies

  • High level description of what our methodology and technology can provide above traditional market research.
  • Why we decided to tackle this subject:
  • Cardiovascular diseases are estimated to take 153,000 lives in the UK every year, and 17.9 million lives globally
  • There is a proven disparity in quality of cardiovascular health because of social determinants of health like, sex and gender, and neighbourhood poverty, a root cause of which is inequality and bias.


This webinar gives an in-depth view of the information shared in the webinar below , click on the image below to watch it On- Demand:

Unlocking inequalities with social media: Equality in cardiovascular care

Beth Fordham

Beth Fordham

Operations Director at Black Swan Data (seconded to White Swan Charity)

Beth has nearly 20 years’ experience in the digital sector. The early days in SMS marketing led to project managing website builds and smartphone apps, and in 2012 she joined Black Swan Data where she delivered social data insights for clients such as PepsiCo, Disney and GSK.

Having volunteered for White Swan, Black Swan Data’s healthcare charity, since its creation in 2015, she transitioned to a full time role managing day-to-day operations in 2019.

Beth now leads the development of Million Minds (White Swan’s tool to accelerate the path to diagnosis) and also manages the commissioned and volunteer patient insight projects.

Beth Fordham

Beth Fordham

Insight Consultant

Lucy has worked as a consultant and analyst for 8 years across multiple categories, including health, baby food and formula, adult nutrition, personal care, and beauty. A specialist in using data, in particular social conversations, to understand populations’ needs She is a passionate advocate for the good evolving social data insights can bring to public health. 

After volunteering with White Swan, she joined the team permanently to help them develop insights which can improve patient care and health of populations. She led the cardiovascular and equality project that is the subject of this webinar. 


At LWN we feel it is important to continue to deliver FREE webinars, especially during the current cost of living crisis and global disasters restricting attendees’ ability to continue their professional development in healthcare and medical education. The trainers volunteer to deliver webinars without payment however there are back-office costs that have to be covered. If you would like to donate towards the costs incurred in providing webinars to help LWN continue to offer free webinars, we would be delighted!

This webinar will be delivered via MedAll Live, you will need to be verified to participate in the chat and for future access to your certificates and any reflective notes you make in your profile.

Verification is available to healthcare professionals globally, you can find out how by clicking here

Time until webinar









September 28, 2023
7:00 pm - 7:40 pm
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